Category Archives: Dignity

Bringing a dash of dignity to selling

Help someone ELSE be successful…but first a story

Redhead Writing
Redhead Writing

Alright, I admit it … I have become a bit of an Erika Napoletano stalker of late. (www.redheadwriting.com)

There’s a good reason!

A break in the storm

And, no, I am not talking about Sandy here – although I am sending all my love for you who are dealing with her tonight.

I am talking about the Business storm. You may be familiar with it.

My entire life (since age 12), I have been hoping and studying and praying that one day…please, God…one day I would be a GREAT business person.

I ran an (unsuccessful) lemonade stand, have attended undergrad and graduate B-school. I have co-owned and sold a business. I have failed at starting a couple of businesses. I have been a top salesperson.

Still, the BRASS RING seemed so far away.

Business seemed like a minefield to me. One where you PROTECT your butt against people who will steal your idea. One where MOST BUSINESSES FAIL in the first three years. One where you had just better get used to the idea that it is a DOG-EAT-DOG world out there.

Erika was my break in the storm.

From zero to FUCK YEAH

Now, all of you know that I refrain from swearing whenever possible. Yet, you can hardly get to know and love Erika unless you understand this very raw premise.

Erika Napoletano is ONLY about getting your business and your life from zero to FUCK YEAH. And she means it. She does the work to filter out all of the stuff that will distract you from your goals. She serves as a MIGHTY resource. AND she backs it up by being on your side!

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

WHAT?

Someone who knows NOTHING about me wants me to win? Will teach me to be vulnerable? Will take time to understand my pain and EXALT in my successes? IS there such a thing in business?

Well, yes, THERE IS. And she is no small potatoes. She is a celebrated columnist for Entrepreneur Magazine. She is a sought-after consultant for tech firms. She is an author of a real live book. (The Power of UN-Popular) And….wait for it…

She is a Tedx Talker

I can prove it:

Now for the game

Erika is being LOVED UP for this Tedx Talk. She should be. It is amazing.

It is all about the Power of Being UnPopular (did you ever want to be one of the popular crowd? did you ever imagine there would be an advantage to being UN-popular? you will love this).

OK, my lovelies. If you have been following me for over one MINUTE, you KNOW that I am about YOU winning. That is why I post every single work day. For your success.

Now, I am asking YOU to help ME make someone ELSE successful. Let us show that The Irreverent Sales Girls (and guys who love The Irreverent Sales Girls) can make a BIG FAT SPLASH in the world.

Why I’m Showing This to You

When you find something that moves you, sharing it is key. So today, I’m sharing this with you in the hopes that it might move you, too.

If you like Erika’s talk, LIKE it on YouTube.

If it moved you, TELL HER in a comment on YouTube (she’s responding to everyone who leaves a comment — and there are over 100 so far!).

If you love the message, SHARE IT. On Facebook, via email, tie it to the leg of a carrier pigeon — whatever moves you.

The upside to all of this is that, on occasion, sometimes TED (the mothership) features TEDx talks (talks from smaller, independent events) on their main site. It’s kind of like winning a TED-flavored Oscar. Wouldn’t it be cool if we could be a part of letting TED know that we think Erika’s talk is an idea worth spreading? And if you’re not familiar with TED, that’s exactly what it is: Ideas Worth Spreading. People from all over the world give talks that are 18 minutes or less on ideas that move them, and in turn, TED.com moves people across the world by sharing, or as TED says, spreading them.

The Irreverent Sales Girl does not win a car if you do this!

The real power of what we are doing here is the power to CONNECT each other with amazing resources and opportunities.

Your “watch” and “like” and “comment” is something YOU can do for someone who is AMAZING and playing life BOLD.

I get nothing from it. YOU get my true and raw thanks.

I invite you to meet someone exceptional

You will laugh, you will be moved, and you will remember something stirring deep inside of you that is ready to be GREATER THAN YOU EVER IMAGINED.

Please watch the video, like it (if you do), and send a comment. Let’s get Erika to Ted.com!

Now, what can I do for YOU?

Post a comment about what you think of this game, and tell me something I can do for you.

We are all in this success thing together!

Love ’em UP!

The Irreverent Sales Girl

A funny thing happened to me last week!

Are you the sales bully? One of the most amazing women on the planet today allowed ME to be a guest blogger on her site. Erika Napoletano is REDHEAD WRITING. She is a columnist for Entrepreneur Magazine, she is a Tedx Talker. She is, in short, the real deal.

AND, she is SO human.

I am humbled by her interest in the message of Bringing a Dash of Dignity to the Art of Sellling. So, today I share the Guest Blog that she allowed me to contribute.

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

It is on one of my FAVORITE TOPICS. I OBJECT to you overcoming my OBJECTIONS!

Enjoy good storytelling here: Are you the sales bully?

Love your peeps UP!

The Irreverent Sales Girl

That’s just nasty!

As you might remember, I have been attending a GREAT BIG industry conference this week.

The other night, at a reception, I approached one of my favorite clients. I had my trusty sales assistant at my wing.
Mean girls - October 25, 2012
We were greeted warmly, by Client…who happened to be speaking with Prospect. Client introduced us to Propspect who perfunctorily shook our hands and then turned her back on us and started a new conversation with Client.

I stood next to Client (where I had been before). My wing assistant was a little crowded out by Prospect, and listened politely for a couple of minutes. When it was clear that Prospect was going to keep speaking with Client and ignoring us (I have never met this woman before), I touched Client’s arm and said “I’m going to grab a bite to eat, we’ll catch up later.” Client was gracious and Prospect at least had the decency to look a little embarrassed.

No, I’m not actually going to wait here to engage you in a conversation you do not want to have.

Throughout the conference

From time to time, we would see Prospect (there were a thousand people here, so it wasn’t often) and she always looked just downright snippy.

It’s not about you

About the third time we ran into Prospect with nary a glimpse of recognition, my trusty assistant leaned in and said. “You know. About 99% of the time that someone is nasty to you, it has nothing to do with you, but more about what’s going on with them.”

Left with compassion

When she said this, I immediately had compassion. I’m a pretty happy person and I love meeting new people. I thought, “Hmmmmm….Happy people tend to be really interested in other people. People who make a big fat difference in life seem to truly enjoy engaging.

And then I realized. She might just not be a very happy camper. And I left it alone.

Don’t let the nasties get you down

As I sit in my hotel room, preparing for the last leg of my conference, surrounded by the 20 serious connections I intended to make (and corresponding Thank You notes) and the dozen other REALLY inspiring people I got to know this week, I am reminded to focus on the great stuff I accomplished and let nasty Prospect deal with her own stuff. Which may be pretty serious stuff.

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

The point is:

Love ’em ALL UP! (and let the ones go who aren’t ready to return it).

The Irreverent Sales Girl

May I have my algorithm, now, please?

May I have my algorithm, please? Remember when dating sites first came out? I don’t know if they still do this, but they used to promote this thing they “did”.

Finding your perfect mate…mathematically! 

Here’s how it works. You enter answers to a survey. Do you smoke? What is your age? What was your GPA during college? What is your profession? Are you an outdoors person? Do you like to drink pickle juice in the middle of the night, watching TV in your swimsuit?

You know, the usual.

And then, they would run all of this data using an algorithm against all other data – and POW! Your perfect match! We did the math and here he is!

It was always a little hard for me to buy

I found myself deeply suspicious that anyone’s algorithm could take all of this “perfectly” correlated data and find me the right guy.

Unfortunately, this is how most “Sales Training” works

We are trained that if we can capture a bulk of the circumstances; the level of the decision-maker, the industry, the economy, the average length of a sales cycle, the ferocity of the competition, and the number of pixels on our marketing pieces (as a sample set) – and we can put this all into a formula and POW! – we will have the right approach to CLOSE THE DEAL!

To that I say ‘hooey’

Each sales transaction, every one, is a complex and delicate social and psychological transaction. Whether you’re selling your three-year-old on eating his peas, or selling an airplane contract to Boeing. Procurement departments are put in place to keep this complexity out – but that just adds one more element to the mix.

How to use sales training

Here’s what I’ve found to be VERY useful. When I hear something that makes sense, I give it a try. See if it works FOR ME. If it does, I keep it. If it doesn’t, I tweak it or toss it. I don’t spend a lot of time trying to figure out what is wrong with me that it does not work.

When I hear something that makes me sick to my stomach, I ask WHY I am being trained that way. There “might” be a good reason. If there isn’t, I scrap it!

When I have worked for a company who insists on a certain way, I found my self-expression in it – or moved on.

There is NO exact formula or mathematical algorithm to sales. It is a constant dance and an unending opportunity for refinement and education. It challenges and fascinates me. And I love it. I have found my voice in it.

I wish the same for you and am willing to help in any way I can (and willing to learn EVEN more than I now know!)

So, let’s keep this community going! It is a beautiful art we pursue! 

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

Love ’em UP!

The Irreverent Sales Girl

Making the most of my conference attendance!

Going to the Big Conference

Here’s one for those who attend conferences. Some juicy tips that will help you make the MOST of your dollars.

I’m headed out to a big fat conference in New York this week. All of the decision-makers in my industry are attending.

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

I’ve gotten to be a bit of a pro at this (at least for myself) and would like to share my favorite tips for making the VERY most of the time and money you are spending to attend:

1) To booth or not to booth
I am attending this industry-standard conference as a vendor. But, NEVER as someone with a booth. Know why? I find it’s a waste of money. If the conference will let me attend as a vendor without a booth, I DO IT! I circulate more. Meet WAY more people. And spend less money. Geez, I hope the conference organizers aren’t reading this 🙂  If I MUST have a booth to attend, I work to get myself on as many panels and invited to as many parties as possible.

2) Pre-conference Prep
I email my entire list of current pipeline prospects and people I haven’t spoken to in quite some time. I ask them, are you attending the such-and-such conference? I will be there and I would LOVE to meet. This accomplishes a few things. 1 – it gives me credibility as someone who is keeping up-to-speed as a thought leader. 2 – it gives me the chance to set up appointments to meet people face-to-face, which allows for some nice efficiencies. 3 – It gives me a reason to be in touch. 4 – it allows me the opportunity to be a resource to my customers who can’t make it to the event – I touch base with  them when I get back about the top 3 things I learned – or with people I’d like to connect them to.

3) Opening the conversation
I used to find this to be the hardest thing to do at a conference. What do I say that won’t annoy the daylights out of someone who is there trying to get educated in their field (and avoid vendors, frankly). Now, it’s easy. I simply ask: “What do you most want to get out of this conference?” or “What is the thing you would say has been most valuable about your time here?” This opens the conversation for what THEY care about. Often, I’m able to serve as a resource with some of their key issues. SCORE! (And they’re glad to talk to me because they are talking about themselves. Critical.)

4) Don’t drink
I leave the alcohol consumption to the celebration of all my new business when I get home. If I am really going to work the conference to its best advantage, I need all the stamina and sharpness I can get. I go to the parties and join in on the fun, but I keep it straight. This is my business, after all.

5) Bring LOTS of business cards, but leave the presentations at home
Conference attendees do NOT want one more thing to drag home with them. I bring plenty of cards, and make sure I get theirs!

6) Carry the Thank You notes and stamps along with me
Yep. The hand written Thank You note again. When I am REALLY on my game, I write the cards out before I go to bed. At least I have them on the plane with me for my ride home. I believe people are impressed that they get something personal from me right away on their return.

7) Set a goal
I set a goal of how many meaningful connections I am going to make at the conference. Connections that could lead to a sale. My goal for this three day conference is 20 meaningful connections. Obviously, I will make many more connections than that, but I’m talking about the ones that will lead directly to further conversations about working together. I hold myself to my goal and I don’t quit until I’ve made it. It’s a great game!

8) Be a stalker
This is only for the VERY accomplished. If I am listening to a keynote or a panelist who is a big deal at their company (my favorites are the Fortune 500 CEOs), this CAN be an ideal time to connect with them. But, I am careful. I MUST have something MEANINGFUL to say that takes about 5 seconds and addresses core issues they just mentioned. I ask them for a CONNECTION at their company, not for THEIR time. These can be magical moments.

9) Love ’em UP!
When I get home, I’m quick to put a bullet-point summary of the value I got from the conference. I send this to all my peeps who I did not see at the conference. I become a thought leader and valuable resource! Then, I connect with all the *meaningful connections* to set future action. I do NOT let this wait until sometime next week. I will take off Tuesday afternoon, as a reward- as long as those communications go out ASAP!

10) Balance the drawer and then we’re out!
I take care of my finances. It’s never fun, but I challenge myself to finish my expense report and turn it in within two business days. No use carrying balances for the work I have done.

Great! I’m ready to rock ‘n roll! What strategies do YOU use to make the most of your conference time? I can’t wait to hear!

Love your peeps UP!

The Irreverent Sales Girl

So many times it happens, we live our life in chains…

and never even knew we held the key.

NOT ME!

I was working with my business partner the other day, working on our strategy and business planning. A break from the selling to get more focused on the bigger future.

We started to explore some of the “low-hanging” fruit for ways to generate revenue. Things we could start marketing NOW and building a larger income base.

And then it struck me! These were all good ideas. And they could be sold. BUT, I WOULD HATE DOING THEM. Besides, they don’t give us any leverage to scale. They would only be a way to make a little more money in the short term, and they would lock us into commitments and marketing development and product development for at least the next nine months.

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

Something in the back of my head yelled STOP! (Thank goodness!)

It is OK to demand of my created business that it be fun and that I enjoy doing what we’re doing. I can always get a job that demands me to do stuff I don’t like. Why would I dare bring that into my own creation?

And then I saw, if I am patient and I keep doing the things I love, the money WILL take care of itself. I don’t need to worry about that right now. (Fortunately, I don’t need to worry about that now).

The point is – I realized how quickly I build prisons for myself when I am pursuing the the things I love. I approach my beloved projects with conversations from THE PAST which is exactly where I am moving away FROM!

Today, I will have the courage to envision my ideal future and keep trusting that it is mine to claim!

Hand me those keys, will you?

Are you HOT?

Hot Selling
Be hot, sell more

Are you HOT? Let me clarify.

When you are HOT, you have great attitude! People want to buy from confident, self-possessed, passionate people. That’s HOT!

You do NOT need to look like the woman in this pic (who does, really, look like her?) But, the attitude is there!

She is confident, knows who she is, and is going to make sure that YOU look like a ROCK STAR when you buy her products. (This applies to men, too, BTW!)

You may “feel” less-than-confident when you are selling. We all do. Seriously!

One of my best friends once told me — “You can’t judge a person’s insides by their outsides”…meaning, they may LOOK all put together, but it doesn’t mean they are.

Go find your attitude. Find your passion. Find where YOU are HOT (and it may be that you are the EXPERT who CANNOT be denied! See Mike Kunkle as an example)

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

Find it. And go forth and be awesome! Let your HOT shine through (everyone’s got it!)

Love your hot UP!

The Irreverent Sales Girl

 

 

 

 

Making a difference

I was reading some research today about why people volunteer. I mean volunteering with nonprofits – getting involved with a cause. In every age group, the overwhelming reason that people say they volunteer is that they want to make a difference. It wasn’t a surprise to me. Mostly, I think people are wired to feel they are part of something bigger and that they make someone else’s life better.

It’s the same thing with the greatest salespeople I’ve ever known. They are out to make a real difference – for their customers, their society, their company, their families, themselves.

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

Here are the top characteristics of a salesperson who is out to make a difference:

1. They understand the big picture of what happens when people buy their products – the jobs it creates, the efficiencies it allows, the satisfaction that is achieved, the industry it improves.

2. They keep themselves educated in their field and their industry, so that they serve as a real resource to their prospective clients – whether they buy or not – because they are committed that people get the right solution.

3. They make sure they have a REASON to call on someone before they pick up the phone or write the email. A REASON that will matter to the person on the receiving end.

4. They stay in communication with customers to make sure that they are up-to-speed on the new things their customers may need, make  sure that what they have sold is still working, and to fix issues that might have gone wrong. They are in the relationship for the long-term and interested in the performance of what they sold.

5. They make good on their promises and do whatever it takes to make their customer “whole” when they haven’t delivered EXACTLY how their customer expected them to. THEY take responsibility for the outcome of the sale. 

Isn’t selling fun? It is wonderful when I know that I have made a REAL difference for people.

Love your peeps UP!

The Irreverent Sales Girl

Everybody skims…

This post is designed for YOU to get your message across to the customers that matter.

A recent a-ha moment! 
I recently got advice from the SPECTACULAR Erika Napoletano (of www.redheadwriting.com fame – or infamy – you choose).

Erika gave me the AWESOME offer of submitting a guest post to her blog. So I submitted one. And she generously front-stabbed me (Front-Stabbing: the generosity you offer when you tell people how it REALLY is – to their face. Antonym: back-stabbing..you get the picture).

Her advice about the article I had submitted? Her words…”… try adding some subheadings that make it easy for the reader to skim (we ALL skim!)”

Then I realized…

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

I may not be a great author, but I DO THIS IN SALES!
It occurred to me. I am CRYSTAL CLEAR that people SKIM my messages … in email, letters, and voice mail.

That’s why I get such a high level of response in my sales messages. I give it to ’em the way they want it.

I use BOLDED text for each new point. I use bullet points to make my points. It works!

The best part of the story…
In fact! I had a very interesting challenge a few years back. My “prospect” (for lack of a better term) was WILDLY busy. Beyond busy.

So, every email I sent her was the whole message in the subject line without scrolling. With back-up support in the body – if she could get to it. 20 words MAX.

She LOVED it. She told me that I was the ONLY person who “got” the way she wanted to be communicated with! She always got right back to me – a salesperson’s dream.

Still no guest post
Nearly every day, I revisit the guest post I am to send to Erika. Thank goodness, she is not counting on me for content!

But a great realization!
Please, please, please…when you are sending sales emails, think of the sheer amount of emails that everyone has to read. Put your requests first! Put your backup information in clear, concise terms. GET TO THE POINT!  Remember that the reader is probably emailing from her phone.

This requires work, you will have to think about what is IMPORTANT to THEM. Do NOT expect them to read every line. Boil it down to the juice.

You will ROCK over those TEDIOUS emails your competition is sending.

They will love you. They will read you. They will get back to you. They will buy from you.

And you will WIN!

Love your peeps UP!

And remember, EVERYBODY SKIMS! 

The Irreverent Sales Girl

The BUYER makes the biggest difference of all…

A true story that involves a Real Estate Agent
I had dinner with a very good friend of mine on Saturday. She is a ROCK STAR real estate agent. She works her fanny off for her clients and she KNOWS the market where I live. She knows simply everything about everything in our neighborhood. She is a great connector. She is the REAL DEAL. She IS an Irreverent Sales Girl (meaning she says it straight and she produces results).

Here’s the story she told. My good friend has a problem, one that most real estate agents face. She was talking about the inherent disloyalty of representing a buyer in the marketplace. NOW, no matter what you think of the value of real estate agents or the commissions they make or any of the rest of it, I want you to put that aside for one minute. It will be worth it.

Wondering how to go from 5 to 6 figures in sales? Check out this Free eBook: http://ebook.solidsixblueprint.com/solid-six-ebook/

Buyers are often disloyal. They will work with an agent to get educated, have that agent schlep them all over town looking at the houses that fit their desires, and then they go find a property they love, act on it, and cut the agent out of the deal. It’s not wrong. It is how the system is designed.

(MY advice: If you are so smart that you can ‘go it on your own’, then ‘go it on your own’ the whole way through.)

But, here’s the inspiring part
She went on to tell a story that I loved. She told me of a client who she had been working hard for. He was in the market. He tripped across a home he loved. It was For Sale By Owner. He was ready to buy.

Know what he did?

He said, up-front… “I don’t make a move without my agent. I want HER to manage the deal..from inspections, to attorneys, to reviewing the deal.”

He was no dummy. He has his own business. Something HE knows everything about. And he REALIZED that she does, too. She actually KNOWS something about the pitfalls of buying, the places he could get screwed up, the team of professionals required to make the deal go down, so that it benefits HIM.

He honored her professionalism and valued her expertise. She got paid. He got what he wanted.

So, what’s the point?
Here’s the point. By now, you probably know that my MISSION IN LIFE is to transform the world of selling. For everyone!

When you think about it…People LOVE to buy things they want or need, and they especially love to buy from people they LIKE!

So, where did it all go wrong? Where did sales get such a bad rap?

Well, I think we all know where…from crummy snake oil salespeople who took advantage of trusting buyers.

BUT, times they have a-changed.

From Buyer-Beware to Buyer-Be-Great
I am going to say something radical now.

How YOU are, as a buyer, makes a difference.

If you honor the expertise, the wisdom, and the education you receive from a GREAT salesperson, you will make the world better for yourself, and for everyone else.

Yes, go out and get the best deal for yourself. Yes, work with real pros. Yes, say NO to salespeople who are not getting you what you want.

BUT, be a person who is WILLING to be great in the sales process. Send thank you’s to those who have put their time in – even if you aren’t going to use them. LISTEN for just a minute to what someone has to say. Put aside the need to “protect” yourself (you are bigger than that, anyway.)

Value the work that people do on your behalf. If you are willing to wear the big-boy pants and hold people accountable for doing their work well, AND you are willing to take FULL responsibility for your choices, then we actually HAVE A SHOT at making sales great. By all means, cut OUT the salespeople who are doing it badly, and cut them out FAST. Learn to do business with style and courtesy. As a buyer.

The buyer, more than anyone else, can transform the world of sales into a beautiful and celebrated profession. One where we can ALL get exactly what we want. Please start today. That person SELLING you something may actually have your best interests in mind. Take the time to find out.

Love buying UP!

The Irreverent Sales Girl